As you are strolling through the shopping mall past the info kiosk something catches your eye- a colourful folded paper document with an attractive photo of a product and the brand name in an eye-catching font. You pull it off the shelf and open it to discover the product has garnered excellent customer reviews and is of superior quality. You realize that you have always wanted one of these things, so now you are following the map printed on the back to the shop’s location in the mall intending to make a purchase! This is an example of a well designed brochure doing its job in style!
These days there are scores of different ways to advertise your business’s goods and services. Of course, lately advertising online has hogged the spotlight, but there are still plenty of great reasons, like the above example, to add an effective brochure to your marketing strategy. A brochure is basically a small document that can be easily carried in your hand that highlights various information and promotional content.
Physical paper brochures have long been successfully used as simple marketing tools by businesses to promote their products and are just as effective today as they have always been, despite the internet’s new dominance of the advertising world. There are a variety of different types of brochures along with distribution methods, and their goal is always to be convenient, brief, and enticing!
When you are designing your business’s brochure there are some things to consider, so let’s take a look at them now!
- Show Off Your Brand – When you are designing your brochure it’s important to know your brand’s essential facts such as its purpose, history, and values to help you choose your essential marketing goals. This is so you can show off what you want potential customers to know about it! Your brochures are a reflection of your brand’s identity made visible by its messaging and design. Your brochures must promote your brand’s positive image and use the logo and font people associate with it from their experiences with your other advertising and signage. These visual elements are your brand’s signature, they represent you as a company.
- Aim At Your Target Audience – You must decide who your target audience is so your brochure can take direct aim at it! A brochure for an upscale bistro and one for a burger joint are sure to both feature pictures of food, but the resemblance will surely end there! When you know exactly who your target audience is you can aim directly at their interests and preferences with your brochure’s images and text.
- Know Your Message – Exactly what is the message or marketing concept your brochure is intended to convey? Are you trying to draw people into your brick and mortar storefront? Do you want to encourage them to pay a visit to your brand’s website? Is it your hope that they will order your product over the phone? Knowing the exact purpose of your message means you can tailor your brochure to produce exactly the results you desire.
We hope this helps you create a great brochure design that will show off your brand in a glance!
