Cost-Effective Ways to Market a Small Business

If you run a local business, it is important to create a connection with the community and in this short article, we take a look at a few cost-effective ways to promote a small business.

  • Good old flyers – While we are living in a digital world, creating flyers helps get you brand known. With affordable printing in Brisbane only a few mouse-clicks away, you can design a colourful brochure and a few thousand handouts. Shopping malls are ideal locations to hand out flyers; while markets and any other places where people congregate are good for flyer distribution; you can hire a team of girls to do this.
  • Social media marketing – Hire a team of social media marketers and they will create accounts on all social media platforms and begin to generate a large following. The key to success is creating rich, engaging content, which the team would post daily and if you don’t have the budget for digital marketing, there is a lot you can do, especially with Facebook marketing. Spend time developing your Facebook business page, making good use of the powerful features.
  • Podcasts – Many Australians listen to podcasts when going about their daily life; Google can help you find local podcasters and YouTubers and within a few months, you can make a community connection.
  • Local radio – Radio is definitely not dead and most small radio stations have significant listening communities; if you have an outgoing personality, contact local radio stations and tell your story. This can be a very effective way to become known with the right people; look at their numbers to get a clear idea of how many people tune in. 
  • Optimise your website for Google searches – While the best solution is to hire an SEO agency, there’s a lot that you can do to boost your site’s rankings within specific search terms. Using the right software, you can discover the top keywords that online consumers are using and insert them into your web content. This is one SEO (Search Engine Optimisation) strategy that agencies use to achieve their goals. 
  • Live events – You can livestream an event on your Facebook page, or better still, on a YouTube channel you create for the business. For a relatively small budget, you can host a promotional event and reach many via your digital platforms. While this is an excellent branding opportunity, making mistakes on a livestream can impact your image, so make sure you have all the bases covered.
  • Free sample/trial – One of the most effective ways to attract people to your product/service; invest a certain amount and offer free product samples or free trials. This is an excellent way to get people to try your wares and local markets and trade fairs are great venues to do just that.

As you can see, there are numerous strategies that you can use to spread the word within your local community and we hope this helps you with your localised marketing.